I’m working on a fascinating research project for CleanAnalysis, comparing the environmental footprint of coffee shops to the public’s perception of environmental brand. It’s great to see the results coming in – and even more interesting to see why one particular coffee shop is miles ahead of the others.
However – while the opinions of the public are important, we also have to look at the operations of the company. All the major brands of coffee shop have a CSR report with (most of) the required information on footprints.
But Caffe Nero hasn’t. Why? There’s nothing on the website. Nor is there any way to get in touch for press or analysts and ask questions.
It’s baffling – especially when the others seem to have made a special effort to promote themselves as ‘sustainable’ – with all the packaging they have.
Can’t get an answer by phone, email or twitter, so let’s see what happens. I’m baffled.