Thought for the day – cash low leads to green woe

From Advertising Age…

“The shift seemed to reflect changing priorities on the part of their customers. “If [consumers] can’t afford the product, or it’s not the quality you want, [they’re] not going to be focusing on its environmental friendliness,” said Christine Moorman, the professor who led the project surveying top marketers at 72 companies culled from both the Fortune 1000 and Forbes’ 200 top small firms.”