Einstein ‘makes every customer interaction smart’

Already a dominant force in customer relationship management, Salesforce is now laying claims to be the "world's smartest CRM" with the launch of Einstein, its new artificial intelligence. Einstein, Salesforce says, not only adds new AI capabilities to its existing platform of applications for sales, service and marketing professionals... it makes it possible for "everyone" to…

ByThe Global ViewSeptember 19, 20160Comments

Smart Cities

Green biz makeovers: No-one’s believing the hype

The findings of a study by green tech marketers EcoAlign remind Greenbang of Henry Ford’s observation that people's reputations are based on what they've done, not what they're going to do (okay, so Ford was no Oscar Wilde, but he made a point). EcoAlign’s EcoPinion survey of US consumers’ awareness of green brands has revealed that…

ByThe Global ViewMarch 13, 20080Comments

marketing – The Global View

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Einstein ‘makes every customer interaction smart’

Green biz makeovers: No-one’s believing the hype

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