Green oxymorons: ‘Eco’ things that make no sense

It's drummed into our heads from almost all corners now: green is good. While we'll agree that sustainability and low-carbon living are admirable goals, however, there are some things that -- no matter how green -- just don't make sense. So what are these green oxymorons -- the "jumbo shrimp" or "military intelligence" of the eco-world,…

ByThe Global ViewJuly 29, 20091Comment

Smart Cities

Greenwash? Hogwash, says advertising watchdog

The majority of 'green' claims made in advertising are justified, according to research by the UK's Advertising Standards Authority (ASA). The ASA's survey found 94 per cent of ads with environmental claims were compliant with the advertising codes. The research was prompted by a significant rise in 'greenwash' complaints about consumers being misled or confused by ethical…

ByThe Global ViewOctober 28, 20081Comment

Smart Cities

Are second-hand thrash metal CDs really green?

A press release hit Greenbang's inbox this week touting an "eco-friendly online CD recycling service". It was enough to catch our attention, boldly stating that 2,500 tonnes - more than 30 million CDs - are discarded and sent to landfill each year. Even worse, shock horror, tens of millions more are simply left lying around…

ByThe Global ViewSeptember 18, 20080Comments

Smart Cities

Businesses baffled by tech greenwash

It's something of a statement of the obvious but tech industry analyst Gartner has found that corporate IT departments are being overwhelmed and confused by greenwash and the vendor marketing hype around green IT. Faced with this IT bosses are confused about the implications of green IT, including the possibility of future legislation, and where to…

ByThe Global ViewSeptember 12, 20080Comments

Smart Cities

Shell slammed over ‘greenwash’ ad

Oil and energy giant Shell has received a slap on the wrist from the UK's Advertising Standards Authority (ASA) over an advert that appeared in the Financial Times under the headline "We invest today's profits in tomorrow's solutions" and touting Shell's sustainability credentials. The ad went on to claim that Shell's investment in unlocking the vast…

ByThe Global ViewAugust 15, 20080Comments

Smart Cities

Record greenwashing complaints hit UK ads

if the Advertising Standards Authority's latest annual report is anything to go by, a lot of companies are describing their green efforts in advertising material using the same techniques that those who use internet dating sites like to describe themselves. You know, 'cuddly' really means 'morbidly obese', 'looking for friendship maybe more' means 'just looking…

ByThe Global ViewMay 5, 20080Comments

greenwash – The Global View

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Green oxymorons: ‘Eco’ things that make no sense

Greenwash? Hogwash, says advertising watchdog

Are second-hand thrash metal CDs really green?

Businesses baffled by tech greenwash

Shell slammed over ‘greenwash’ ad

Record greenwashing complaints hit UK ads

Categories

Follow Us

Subscribe Now