Skip to content Skip to sidebar Skip to footer

Survey questions Prime Minister’s ethical rating…

A coverage-hungry PR survey found:

A study by eBay-owned online shopping site, today revealed that a staggering 98% of Brits don’t regard UK Prime Minster Gordon Brown as a representative for ethical living.

Body Shop founder, Anita Roddick topped the poll, which revealed an intriguing top five ‘best representatives of ethical living and shopping’, featuring:

*        Anita Roddick
*        Bob Geldof
*        Stella McCartney
*        Bono
*        David Cameron

What about Swampy? Greenbang wonders if the survey respondents were all ageing hippies…

Maybe it was some chavs they interviewed for this bit though:

Respondents struggled to differentiate between common shopping terms such as ‘fair-trade’, ‘eco-friendly’ and ‘organic’.  In fact, over two-thirds of those asked were confused over the definition of ‘fair-trade’, with some 25% of those believing the term means the products are eco-friendly.

The Global View creates and curates research, perspectives and intelligence on the modern leader’s agenda.

Subscribe Now

Get our latest research papers and amazing posts directly in your email.


The   Global view © 2024. All Rights Reserved.