Skip to content Skip to sidebar Skip to footer

Social media targets greenwash

Power plantFollowing yesterday’s piece on ‘insert green credential here releases’, have you ever looked at an advert with more than a little skepticism about its green claims? Adverts such as oil firms stating everything except they produce oil etc. have a habit of getting Greenbang slightly annoyed.

To highlight these a greenwash index web site has been created. Linking into YouTube it asks its visitors to rank adverts on how believable the claim actually is, ranking the commercials from 1 (green) to 5 (so freshly greenwashed you can still see the oil seeping down the wall).

The personal favourite is ranked at 4.85. The advert promotes states Coal: clean, green energy. Hmmm

Social media targets greenwash – The Global View

The Global View creates and curates research, perspectives and intelligence on the modern leader’s agenda.

Subscribe Now

Get our latest research papers and amazing posts directly in your email.


The   Global view © 2024. All Rights Reserved.