Greenbang just stumbled across an inspiring story about a little town in England, Ashton Hayes, which has made some huge strides towards its ultimate goal of carbon neutrality.
In England’s Ashton Hayes, a not-so-sleepy town of about a thousand people, one man convinced his town to go carbon neutral and save the planet for their grandkids. How’d he do it? On a cold night, he promised them sparkling wine and warm apple pie, and about 75 percent of the town showed up to his presentation.
We always knew bribery worked, but the results sound great: locals switched light bulbs, recycled more, put in solar panels–and even the local pub cut down on night-time refrigeration. Net result? Emissions down by 20% in year one. What an effort. Read a bunch more stories on the town’s site here.