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New barcode to provide products’ carbon footprint

barcodeA new barcoding system unveiled this week will inform consumers about the carbon emissions associated with a product and will also help them learn about any projects the manufacturer supports to offset those emissions.

The CO2code, offered by the CO2code Initiative, “creates public awareness of products emissions and opens innovative green marketing opportunities for companies.”

Someone who buys a product bearing a CO2code will be able to type that code into an online CO2code registry that will provide details about the calculated carbon emissions of that particular product. The registry will also feature information about any offset projects associated with that product, including “maps, pictures of the location, and in-depth information about the social and ecological benefits created by the project.”

The first products bearing a CO2code are expected to appear on shelves in Europe this April.

2 Comments

  • madesi
    Posted June 22, 2010 at 9:36 am

    Thats for a fact,i have tried to look for a bar-coding company in Uganda and have failed to get any. people don’t even know what bar codes are.help please.thanks

  • Peter
    Posted March 4, 2009 at 12:05 pm

    Interesting, mind you as it is noted recently that 50% consumers ignore health labels, there may be some way to go yet. But definitely a way to get people engaged more.

Comments are closed.

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