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Guilt drives recyling, er, drive

Further research from the Department for Environment, Food and Rural Affairs (DEFRA), finds people want to recycle but fewer want to be pushed into it. has this:

A new survey commissioned by Defra has found 80% of people believe householders have a duty to recycle their waste, but only half were in favour of incentives for recycling.

Publishing the 2007 Survey of Attitudes and Behaviours in relation to the Environment on Thursday, the Department for Environment, Food and Rural Affairs said that as with previous surveys, the latest poll suggested older people, more affluent people and those living in rural areas were those “most likely to be engaged in waste reduction and recycling”.

Defra said it found that the main motivation for an environmentally friendly lifestyle is guilt about harming the environment.

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