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Easter-egg firms slammed for package overload

407.jpegEaster egg makers have really messed up this year – they’ve been accused of using too much packaging.

That’s all very well, but the supermarkets haven’t exactly promoted a culture of minimalism when it comes to boxes and plastic.

Greenbang is surprised no one tried an anti-packaging PR campaign at Christmas though – the pickings were already ripe.

Now Lib Dem MP Jo Swinson has released a report that says the eggish packaging is just too much.

It’s a good move though – and maybe one to kick start a few more things…

The key findings of the report are:

• Over-packaging is rife among Easter egg producers. In the worst cases, Easter eggs by Lindt and Nestle took up just 9% of the volume of their packages. Astonishingly, Nestle’s Easter egg actually showed an increase in packaging.

• There has been little action to reduce packaging levels. The major manufacturers’ standard packaging showed no significant reduction since 2007.

• Some signs of progress were observed: Cadbury’s has launched a new eco-egg product that uses minimal packaging, while Sainsbury’s and M&S both use packaging that is more efficient than their competitors’.

Jo will meet with DEFRA Minister Joan Ruddock on 24th April to call for greater efforts to cut excess packaging.


  • Nick
    Posted March 26, 2008 at 12:49 pm

    I was dicussing this very same topic on my energy blog. I think the amount of packaging they us is shocking! If they reduced their packaging they would save money across the board and reduce the amound of electricity lowering there carbon footprint etc.

  • Jason Elliott
    Posted March 22, 2008 at 11:40 am

    It’s about time the manufacturers got cracking on this. It’s beyond a yolk!

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