Coffee house company Costa’s customers are no mugs (arf), although they do use the disposable caffeine vessels frequently. The problem is, after enjoying their morning pick-me-up, Costa customers tend to discard the paper mugs, like a drunkards bogey, into the cruel world alone.
This lack of relationship building with inanimate objects is causing some consternation to the Costa powers that be, and the team has worked hard to produce a mug that you don’t chuck away. Just in time for Christmas.
Happily, the mug is also environmentally friendly (because you don’t throw it away, silly). And all the proceeds go to the Costa Foundation – the firm’s very own registered charity in which it helps the communities where it sources its coffee by building schools.
God bless them, every one.