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Bottled water group fights back: “At least the water’s healthy”

bottlesAfter a few weeks of media splashes and headlines decrying the bottled water industry, they’re fighting back. According to TreeHugger, a trade group has taken out big ads in US papers to argue their case (check out a copy of the ad here).

the bottled water industry, led by the International Bottled Water Association, has decided to fight back by taking two full-page ads out of The New York Times and the San Francisco Chronicle.

This marks the first time since 1999 that the bottled water industry has waged such a high-profile ad campaign. In an attempt to recast the debate — shifting the focus from drinking bottled vs. tap water to promoting the health benefits of drinking water — Joe Doss, the CEO of IBWA, argues that “It’s not a bottled water vs. tap water issue. Water is a very healthy drink that shouldn’t be discouraged.” In addition to pledging its support for tougher recycling laws, the IBWA seeks to bolster its green image in the new ad by emphasizing its recent efforts to make its bottles thinner and fully recyclable.

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