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Borders makes your software CD at the till

borders_logo.gifWe’ve just had word that Borders – the book shop on Oxford Street, anyway – has launched a software on demand service.

Basically, customers walking into the bookstore can choose a title they wish to purchase, go to the till and the software (games, learning, pc software etc. etc.) is then burnt on demand at the time of purchase, the paper (for use as DVD cover) is also printed there and then and when required.

They reckon, “it is not only cuts the supply chain but is very eco-friendly as there is no wasted stock, no deliveries of products, no wasted paper.

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