10. British Gas
It’s odd though – Marks and Spencer was listed as the UK’s greenest brand followed by Innocent smoothies and The Body Shop.
Marks and Spencer ranked above Airtricity – a massive wind farm company that was eaten up by Scottish and Southern. It wasn’t even mentioned.
Waitrose and Tesco also ranked in the top ten. Something’s not right about this. Who did this YouGov survey ask? Marketing managers with one GCSE who think packaging is invisible?
Anyway – somehow car company Honda features in the top ten alongside washing detergent company Ecover. And McDonalds and Coke list alongside fossil fuel companies and airline industry as least environmentally friendly.
The survey of 1,000 marketing professionals was carried out by trade magazine Marketing Week
Top ten green brands:
2. The Body Shop