Here’s Ogilvy PR’s very own Jenny Tod presenting a video diary from the Science Of Survival Museum.
Interesting footage, in a crowded, noisy and somewhat destracting room, describing this Sim City-like technology, which measures your future impact on the environment based upon the variables you enter into the system.
For example, given the choices of which car you would drive, how far you travel to work, what type of house you would live in etc etc etc…
I could go on. But I won’t go on.
But I could….
Just watch the video.