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Ethical firms outdo competition

Large firms that act ethically  are also the ones that tend to come top in their sectors.

This links in with something we heard the other day – the most innovative and successful companies tend to be those who rank highest on the various sustainability indexes.

The FT has this story, following research from Goldman Sachs (subscription required):

The study found that companies on an ethical list compiled by Goldman outperformed the MSCI World Index by an average of 25 per cent, with 72 per cent of companies outperforming their sector peers.

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